Rich vs Poor Mindset: The Key Differences and How to Transform Your Thinking

 When selling goods or services to a guy, a different strategy should be used than for a woman. Given that women are from Venus and men are from Mars, it stands to reason that various approaches should be used to influence their respective ways of thinking.

For instance, a man looks for the newest model, fastest speed, highest mileage, etc. when he decides to purchase a car. However, a woman will select a car based on its color when she goes car shopping. She'll be worried about whether there's enough room to keep her essentials and would prefer it to match either her work attire or her accessories, like her watch. Their psychologies are so dissimilar that alternative approaches should be used to persuade them to purchase a product.

 
Another crucial factor is presentation. When speaking with a male client, the salesperson doesn't need to focus as much on appearance and hygiene. If he's curled up and doesn't have the necessary paperwork with him, that's acceptable. However, the salesman must to look immaculate from head to toe when speaking with a female client. He ought to have neatly clipped hair, well-groomed nails, and immaculate shoes. The salesperson should not rush in front of the customer and should be ready with all the required paperwork beforehand. Perfectionism is sought for by women.

 
It is advisable to use extra caution when speaking to female customers. Women will scrutinize every word that is spoken because they are better listeners. Given that women are naturally drawn to emotions, there should be a lot of emotion in the conversation. Tell a woman you will feel horrible for her if her line of work requires her to perspire a lot in the heat, for example, when you are selling her garments. Choose a lovely cotton dress and invite her to try it on. The buyer will purchase the merchandise faster since they will feel deeply moved. If she is won over emotionally, 75% of the work is done.

 
The next crucial thing to remember is to never stop conversing with the female customer. When the salesperson finishes talking, she will immediately begin to reflect carefully on the product, look over every aspect of it, and give it more attention. It is possible for women to multitask. They will be able to read the handbook and listen at the same time. Thus, engage her in a variety of activities concurrently. A man is not skilled at multitasking. When a male customer becomes distracted by something else, you should cut him off right away because he won't be able to focus on both and will become confused.

 

It's also important to remember that handling a male client by a female salesperson is not a smart idea. Men are poor listeners and women talk a lot. The male customer will simply nod his head in response to the lady salesperson's endless praise of the product. They won't be able to articulate themselves clearly enough to know if they are understanding. However, a female client can more readily convey how much she has adhered to. Her facial expressions will communicate volumes, even if they don't say it aloud. Therefore, a salesman should be aware of the client's needs when interacting with a female consumer.

Simply using a pen and paper to sketch the product's outlook can suffice to educate male customers about it. Men are rather adept at seeing the three-dimensional representations of the products that are being discussed. But women aren't always like that. She should be given the sample or the genuine goods in order to give her a clear picture.

Giving a guy customer a compliment is a great idea. He will be taken aback but will interpret it rationally. However, a lady listens intently, so you should take additional care when you complement her. Any phony complement will be quickly identified.

Edit This Article